Marketing industry research shows it costs businesses five times more to sell the same product/service to a new lead as opposed to selling that same product/service to an existing customer. Closing more inbound sales leads is critical to your company’s success and growth but keeping your existing pool of customers is arguably more important – particularly in challenging times. If your goal in 2021 is to use the in-bound sales leads that come to your business by phone to meet your revenue goals, working with a professional answering service can get you the results you want.
When you partner with an answering service, you can generate, or more importantly close, more leads from both new and existing customers for your business – consider the points below:
- Never Miss a Call 365/24/7
You are sure to capture all leads at the critical first stage of contact with your company when every call you receive is professionally answered. There is no loss of business due to unanswered inquiries, this can really move the needle when measuring your closing ratio.
- Pre-Qualify Leads
Your answering service agents are trained to ask the important questions that gauge a lead’s interest in your products and services.
- Rapidly Notify Your Staff of Potential “Opportunities”
Your answering service agents can quickly notify your staff of each incoming lead in whatever way you prefer – text, call, fax, or email. They will receive the information they need in real-time to convert leads to customers before they find your competitor.
- Set Appointments When Leads are Most Interested in Your Business
Once your answering service agents capture your leads, they can set sales appointments at the moment when potential customers are most interested in your business. This improves the chances for sales conversion and further engagement with your brand.
- Process Orders at the First Opportunity
Your answering service agents can even close on sales for you and process customers’ payments right when the leads are most apt to become sales.
- Gather Important Information that Supports Marketing Objectives
Your answering service professionals can gather information about how leads have come to your company and other specifics that can help guide your sales and marketing initiatives.
- Provide Professionalism in Lead Generation
Your answering service agents are highly trained professionals seamlessly representing your brand just as you specify and as an extension of your business’s staff. This ensures that your customer experience is at its best in a highly competitive market.
- Encourage Positive Reviews of Your Business and Customer Referrals
At a time when many customers post about their satisfaction or complaints with companies on social media, making certain that all their inquiries are handled professionally is vital to your success. Positive social media posts and word of mouth referrals are highly influential when it comes to generating new leads.
Northwest Telephone Answering Service is a Trusted Resource for Lead Generation
With more than 35 years of experience as an answering service provider, Northwest Telephone Answering Service has the experience to lead your business in the direction of growth. Our highly trained team of phone representatives is always ready to help respond to all your incoming calls in a professional manner per your specifications. Using the latest technology available in our industry, we ensure timely delivery of your leads to your team. Contact Northwest Telephone Answering Service to learn how we can help take your lead generation to the next level.