Businesses that launch an infomercial need to have confidence that all of the resulting calls will be answered to turn each one into a sale. The possibility of calls associated with expensive paid programming on television going unanswered has to be avoided at all costs.
Northwest Telephone Answering Service not only understands this but is highly experienced in supporting the large numbers of calls connected to an infomercial, handling its fulfillment functions, and supporting businesses that have a large number of inbound calls all occurring simultaneously when they are hosting an infomercial.
Even if your business has a call center, you will likely need to support it due to the high volume of calls that come in sporadically depending on the infomercial’s broadcast schedule. Most call centers handle an overage of calls by using caller identification to call back those potential customers whose calls they couldn’t take. However, research has shown that this method is ineffective – particularly in the case of infomercials – because caller interest decreases significantly if they can’t quickly reach the company hosting the infomercial.
Northwest Telephone Answering Service knows that each unanswered call is a lost sales opportunity in an expensive television advertising campaign. Using the right call answering service in conjunction with your paid programming advertising campaign can make the difference between its success and failure.
The key to paid programming success is getting the balance of staffing and traffic right – with the ability to scale up or down quickly as needed. Northwest Telephone Answering Service achieves this by working with you to create a customer contact plan for your infomercial campaign that is designed to keep calls short but effective and use your website in tandem with the call answering function. This saves your business money, which can be used to further incentivize buyers to purchase the products and services the paid programming is selling.
Trust Northwest Telephone Answering with Your Infomercial Call Answering
At Northwest Telephone Answering Service, our 35+ years of experience as a provider of answering, fulfillment and dispatch services, means we understand the value of every call your business receives during and after an infomercial’s airing. Our expertise and experience benefit you and your business because we customize our service to suit your changing needs. Let’s discuss your infomercial’s on-air schedule and what we can do to help convert every call to a sale.